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You are here: Home > News > Its Official Gfa Parks Are Works Of Art

• It’s official - GFA parks are works of art

• Date:

  9th June 2008

• Contact:

  Sarah Egerton

• Organisation:

  The Civic Trust

Many of Liverpool’s Green Flag Award winning parks and green spaces are featured in a light-hearted advertising campaign, courtesy of artist Nils Norman.

Visible Virals is the culmination of several months work completed by the artist exploring and photographing the Capital of Culture’s major green spaces in a campaign which draws attention to Liverpool’s unique and often little-known parks. The parks have then been linked through the city’s public transport system by creating online maps so everyone can explore these secrets.

Visible Virals was commissioned by the Liverpool Culture Company as part of European Capital of Culture 2008 and managed by Liverpool Biennial, and are part of a broad and inclusive programme of work that reflects Liverpool’s cultural life and its varied communities.

Exploring and recording these diverse and historic public spaces on foot and by public transport, Nils has developed an interesting spin on the conventional advertising campaign and reveals the hidden places and activities of each park. This playful campaign repackages the parks as if they were a product or holiday location, sometimes alluding to phrases and buzzwords of classic popular adverts. The posters will be rolled out this summer on buses, bus shelters, in stations, and billboards citywide.

In parallel to this poster campaign, an interactive website has been developed so the public can explore the parks online using Google maps and highlighting the parks’ histories, curiosities and interesting details as well as special walks between and inside the parks. Visitors to the website are encouraged to email their own parks images and favourite places which will be added to the site – creating a very special online archive of material for each park.

The website includes the photographic material Nils has gathered during his research and the maps and artwork produced for the poster campaign are available to download at http://www.liverpoolparks.org